Daily News Now Offers Instagram Advertising Programs

The NY Daily News Digital Solutions team can take your advertising message and put it up and track it across many different platforms. In addition to handling all of your SEO and SEM needs we can also steer you through the complicated landscape of social media marketing. We have seen a lot of great responses with our customized Facebook Marketing programs and we are happy to announce our foray into Instagram.

Instagram is a mobile photo sharing app that allows users to share photos and short videos. Businesses are quickly adopting to this platform as it grows in popularity. If you are interested in using Instagram in your marketing program contact us at 212-210-1929 and we can walk you through the process

Here are some tips if you strike out on your own:  Instagram Tips

Just be careful, social media mistakes can be costly.

Customer Feedback- What happens when it goes bad?

I think if you were to take a poll of small business owners they would tell you that they need to be on social media. Some of them have even gone so far as to create a Facebook, twitter or a Google plus page. The problem is that's usually where it ends. The pages and the profiles become stale and any feedback they get on those pages either remain unaddressed or ignored. That's where the problem begins. A stale or static social media page or profile can be worse then having nothing at all. If your customers are trying to connect with you or supplying you with feedback, be it positive or negative, then you are doing them a disservice by not addressing it or acknowledging it.

Think about it like this if someone was in your store complaining or screaming you would probably go over to them and see what's wrong. Correct?

Well, right now "only 45% of marketers currently have a plan in place to deal with negative comments." That sounds like a recipe for disaster. People are checking you out online before they are checking you out in person. You need to have a plan in place to deal with that

The NY Daily News offers reputation monitoring as a part of all of our digital solutions packages

Call us at 212-210-1929 for a free consultation and check out Kathy Crosett's piece that discusses this further:


Tackling Negative Comments

Writing Effective Ad Copy for Your PPC Campaign

One of the main components of our digital solutions packages is a SEM campaign. As you probably know, Search Engime Marketing or SEM is one of the most effective ways to get your company in that coveted "first page". But in order to keep your company on that first page you have a campaign that produces clicks. Most search engines will start to penalize you if your ad consistently appears in a search but is never clicked on. They will consider your ad irrelevant or ineffective and punish it by limiting its appearances thus . The reason being is they want users to continue using their search engine, so therefore the user experience is a big factor in your ranking. If your ad is irrelevant then its not going to show up anymore, even if your bidding higher for your keywords.

Here is a great article from the Business 2 Community website on how to write effective ad copy:


How to Compose Effective Ad Word Copy


If all of this seems confusing to you or if your business needs help with creating a SEM campaign call the Daily News Digital Solution representatives at 212-210-1929 or email me at cdonovan@nydailynews.com

Advertisers: Do You Know How to Use Google?

I am attaching a spectacular infographic from Jeff Bullas' blog that explains the way the Google ad words auction works. The process is broken down and simplified for us to understand it, but yuo must remember these calculations are taking place in a fraction of a second.

The bottom line with Google advertising is that it looks so easy to do everyone tries it but few ever master it. That's why the Daily News has partnered with Google to be a Premier partner. We offer expert advice and insight into your campaign is always just an email or call away. Your account is personally handled by our analysts.

So take a look at this post and if your still confused, give us a call  


INFOGRAPHIC: How To Advertise on Google