Customer Feedback- What happens when it goes bad?

I think if you were to take a poll of small business owners they would tell you that they need to be on social media. Some of them have even gone so far as to create a Facebook, twitter or a Google plus page. The problem is that's usually where it ends. The pages and the profiles become stale and any feedback they get on those pages either remain unaddressed or ignored. That's where the problem begins. A stale or static social media page or profile can be worse then having nothing at all. If your customers are trying to connect with you or supplying you with feedback, be it positive or negative, then you are doing them a disservice by not addressing it or acknowledging it.

Think about it like this if someone was in your store complaining or screaming you would probably go over to them and see what's wrong. Correct?

Well, right now "only 45% of marketers currently have a plan in place to deal with negative comments." That sounds like a recipe for disaster. People are checking you out online before they are checking you out in person. You need to have a plan in place to deal with that

The NY Daily News offers reputation monitoring as a part of all of our digital solutions packages

Call us at 212-210-1929 for a free consultation and check out Kathy Crosett's piece that discusses this further:


Tackling Negative Comments

Getting the Most out of your Display ads

Are you currently running an online display ad campaign? How do you feel like its performing? If there is a hesitation in answering that last question then maybe you're doing it wrong. Check out this article from ad-ology on what marketers are doing to attract more attention to their display campaigns:

Marketers Tweak ads to improve visibility


INFOGRAPHIC: What it takes to be seen

Small to Medium Size Businesses to Embrace Digital in 2014

According to this Ad-ology article based on a j2global survey, small to medium businesses (SMBs) are finally ready to upgrade their technology in 2014. 

If you own a small to medium business it behooves you to make this the year to step up not only your hardware but your software, tactics and social media platforms. It's imperative to have a Facebook and a Google+ page to help your SEO capabilities. Its also time to start capturing emails as best you can at POS terminals for your own mailing lists for email blasts and of course if you haven't already optimize your website for mobile users, we are all finding out about your business via our phones and tablets, its true its happening and its not as scary as you think.

Check out the entire article here: 

SMBs Embrace Digital in 2014