Writing Effective Ad Copy for Your PPC Campaign

One of the main components of our digital solutions packages is a SEM campaign. As you probably know, Search Engime Marketing or SEM is one of the most effective ways to get your company in that coveted "first page". But in order to keep your company on that first page you have a campaign that produces clicks. Most search engines will start to penalize you if your ad consistently appears in a search but is never clicked on. They will consider your ad irrelevant or ineffective and punish it by limiting its appearances thus . The reason being is they want users to continue using their search engine, so therefore the user experience is a big factor in your ranking. If your ad is irrelevant then its not going to show up anymore, even if your bidding higher for your keywords.

Here is a great article from the Business 2 Community website on how to write effective ad copy:


How to Compose Effective Ad Word Copy


If all of this seems confusing to you or if your business needs help with creating a SEM campaign call the Daily News Digital Solution representatives at 212-210-1929 or email me at cdonovan@nydailynews.com

Advertising on Google

Are you running an SEM campaign on Google? Have you tried a product listing ad?

See what a product listing ads look like here:

Learn more about them here:

Google's Product Listing Ads


According to eMarketer enhanced ads saw a huge jump in spending in the fourth quarter.  Read the full article here:


Product Listing Ads on Google

Getting the most out of your PPC Campaign

"I want to be the first listing on Google"

Have you ever said this before? What does that mean?

Well nowadays it means employing a person or a team of people working full time to improve your SEO or search engine optimization results. Do you have that in your budget? Can you supervise them full time?

If you are a small to medium sized business you probably don't have the time or the budget that a normal SEO campaign requires to keep you on the first page of Google, Bing or Yahoo! The Daily News can help you, but more on that later.

What we can do to help get you on that first page quicker is cleverly and carefully manage your pay per click (PPC) campaign. But starting a search engine marketing (SEM) campaign is not as simple as listing your business and products and hoping for the best. There is a lot involved and we are more than happy to manage these campaigns for you and we have the knowledge, experience and more importantly a team behind us to make your campaign and therefore your business rise above your competitors

I have included an article with some infographics from the folks at Search Engine Journal for you to read and see what we mean

Create Ad copy that gets more clicks