One of the main components of our digital solutions packages is a SEM campaign. As you probably know, Search Engime Marketing or SEM is one of the most effective ways to get your company in that coveted "first page". But in order to keep your company on that first page you have a campaign that produces clicks. Most search engines will start to penalize you if your ad consistently appears in a search but is never clicked on. They will consider your ad irrelevant or ineffective and punish it by limiting its appearances thus . The reason being is they want users to continue using their search engine, so therefore the user experience is a big factor in your ranking. If your ad is irrelevant then its not going to show up anymore, even if your bidding higher for your keywords.
Here is a great article from the Business 2 Community website on how to write effective ad copy:
How to Compose Effective Ad Word Copy
If all of this seems confusing to you or if your business needs help with creating a SEM campaign call the Daily News Digital Solution representatives at 212-210-1929 or email me at cdonovan@nydailynews.com
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