You can read more on the partnership here at the Wall Street Journal :
I bring this up now because I have heard people refer to Yelp as "trusted content' and I guess like beauty, that is in the eye of the beholder. I think we have all had a bad meal at a well reviewed by Yelp restaurant and similarly I have had a great experience at places that had an overall unfavorable Yelp score. So if a powerhouse like Yahoo is going to partner with a Yelp for content this should send a huge sign out to small and medium sized businesses that they had better be on top of their online reputation management.
These review sites are no longer looked at as the opinions of anonymous untrustworthy individuals, but as reliable content sought after by huge search engines! This is a game changer in the world of reputation management. For a long time businesses have been able to control the content and the message they want potential customers to see by placing ads in certain media and limiting any damaging information by keeping it in house. Now, the power is slowly shifting to the consumer and if you're not careful the message your potential customers are getting may not be the one you want.
The Daily News has realized the need to provide reputation management to small and medium businesses. These are the types of places that might have not have the resources to defend themselves but might be damaged the most by a poor online review. We can help you navigate the online waters of reputation management and make sure that you are listed correctly on review sites and directories across the web.
Call us anytime for a free consultation at 212-210-1929
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