I am attaching a spectacular infographic from Jeff Bullas' blog that explains the way the Google ad words auction works. The process is broken down and simplified for us to understand it, but yuo must remember these calculations are taking place in a fraction of a second.
The bottom line with Google advertising is that it looks so easy to do everyone tries it but few ever master it. That's why the Daily News has partnered with Google to be a Premier partner. We offer expert advice and insight into your campaign is always just an email or call away. Your account is personally handled by our analysts.
So take a look at this post and if your still confused, give us a call
INFOGRAPHIC: How To Advertise on Google
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