Google Plans on Updating Their Ranking System

Whenever the leader in a particular industry does something different or new the world takes notice. In terms of search engines, I think we can all agree that Google is that leader, so when they announce that they are going to change the way they are currently doing things, people start to get nervous.

I have attached an article from the business 2 community website that basically says instead of trying to figure out what the "tricks" it will take to keep your site highly ranked just keep doing the right things to keep your site relevant and fresh. That's the best way to stay ahead of the curve, or whatever curveball Google throws at you



Google to Update Ranking again

Advertisers: Do You Know How to Use Google?

I am attaching a spectacular infographic from Jeff Bullas' blog that explains the way the Google ad words auction works. The process is broken down and simplified for us to understand it, but yuo must remember these calculations are taking place in a fraction of a second.

The bottom line with Google advertising is that it looks so easy to do everyone tries it but few ever master it. That's why the Daily News has partnered with Google to be a Premier partner. We offer expert advice and insight into your campaign is always just an email or call away. Your account is personally handled by our analysts.

So take a look at this post and if your still confused, give us a call  


INFOGRAPHIC: How To Advertise on Google

Advertising on Google

Are you running an SEM campaign on Google? Have you tried a product listing ad?

See what a product listing ads look like here:

Learn more about them here:

Google's Product Listing Ads


According to eMarketer enhanced ads saw a huge jump in spending in the fourth quarter.  Read the full article here:


Product Listing Ads on Google

The Biggest Changes to Google Search in 2013

Google constantly changes their algorithms to keep people guessing, here is an infographic that explains some of the changes in their strategy, courtesy of Search Engine Land


Changes to Google Search

Could your business survive a manual or algorithmic Google penalty?

I found this article on how to keep your website search engine (Google) friendly. There are some key mistakes that people can make that would actually get them penalized by Google and in return end up much lower in search engine results and therefore have a negative affect on their bottom line.

Craig Charley is a Digital Marketing Manager for Silicon Beach Training and he breaks it down for you:

Silicon Beach Training Article