Tuesday, November 19, 2013

Local Review Sites- Where should you be seen

In their article about local review sites from local visibility system's website the conclusion is : everywhere. Their point is this; each site has their own attributes and features that have positive and negative attributes.

Take Yelp for instance, although they are arguably the biggest review site they have some serious strikes against them:
1. They do not allow a Facebook log in, which means you need a separate log in just to post a review and some of your customers might now go through with it just because of the hassle.
2.They have a policy that does not allow businesses to ask for reviews, if you can't ask people for a review, you may get less reviews or even worse get a disproportionate amount of poor reviews since people are more apt to praise than to compliment
3.Yelp puts more emphasis on reviews by their "Elite Squad" a group of people who have had a lot of Yelp reviews, but are they really an expert on your business?

All this is not to say you don't want your business reviewed on Yelp, its just not the only game in town, and if you are steering reviews to one site it may not be helping your SEO results as much as you think.

Here is the whole article here:

Local Visibility System Article

No comments:

Post a Comment