I think if you were to take a poll of small business owners they would tell you that they need to be on social media. Some of them have even gone so far as to create a Facebook, twitter or a Google plus page. The problem is that's usually where it ends. The pages and the profiles become stale and any feedback they get on those pages either remain unaddressed or ignored. That's where the problem begins. A stale or static social media page or profile can be worse then having nothing at all. If your customers are trying to connect with you or supplying you with feedback, be it positive or negative, then you are doing them a disservice by not addressing it or acknowledging it.
Think about it like this if someone was in your store complaining or screaming you would probably go over to them and see what's wrong. Correct?
Well, right now "only 45% of marketers currently have a plan in place to deal with negative comments." That sounds like a recipe for disaster. People are checking you out online before they are checking you out in person. You need to have a plan in place to deal with that
The NY Daily News offers reputation monitoring as a part of all of our digital solutions packages
Call us at 212-210-1929 for a free consultation and check out Kathy Crosett's piece that discusses this further:
Tackling Negative Comments
No comments:
Post a Comment