Do you "YOU TUBE"?

One of the best ways to define your brand these days is to create a you tube channel and post videos that tell the story of your company. If you're a restaurant you could show your chef creating a meal or diners giving testimonials, maybe you're a contractor that wants to show the work you've done.

The best part about user created videos is that you control the content and the message of the message you want out there. It also allows users (customers) to interact with your brand on a different level. It's much easier for a customer to watch a video then for them to read through your mission statement or company directive.

I have included a link to a page called You Tube Channel leaders. These are companies taking their usage of you tube to the next level. They are creating exciting and engaging videos that are generating tons of shares and fan reactions. Maybe you don't have the budgets they do but I guarantee you can take away some of their best practices and see what a difference they are making with their videos.

Remember, You Tube is owned by Google and being a "Brand Channel Leader" would certainly help your SEO a great deal

YOU TUBE LEADERS

Guest Blogger : Michelle Kawka, Photographer

Michelle Kawka is a professional photographer who I have gotten to know over the years at various networking and corporate events. She is a tireless worker and produces amazing work in several different mediums. Her ability to jump from a fashion shoot, to a wedding ceremony and to a professional headshot session or even producing a corporate video is nothing short of amazing.

Michelle also networks through social media and has a top notch online presence. Her website, besides being very SEO friendly (searchable keywords, updated content, photos & videos), has everything you need to know about her, who she is, what she does, examples of her work, client testimonials, as well as a constantly updated blog and instagram feed.

I have enjoyed reading and learning from her blog so I have asked her if I could lift some of her "greatest hits". She has kindly obliged and the first link up in this series is her piece:

Michelle's Blog : Why I Don't Quote Prices via Email

So it would come as no surprise that she receives plenty of inquires for her services via email. What might surprise you is what she will not do via email and that is contained in her blog and I have provided the link above this paragraph.

For more information on Michelle's work and her entire website click the link below:

Michelle Kawka's Website

or connect with her on social media

Michelle on Twitter
Michelle on Facebook