One of the best ways to define your brand these days is to create a you tube channel and post videos that tell the story of your company. If you're a restaurant you could show your chef creating a meal or diners giving testimonials, maybe you're a contractor that wants to show the work you've done.
The best part about user created videos is that you control the content and the message of the message you want out there. It also allows users (customers) to interact with your brand on a different level. It's much easier for a customer to watch a video then for them to read through your mission statement or company directive.
I have included a link to a page called You Tube Channel leaders. These are companies taking their usage of you tube to the next level. They are creating exciting and engaging videos that are generating tons of shares and fan reactions. Maybe you don't have the budgets they do but I guarantee you can take away some of their best practices and see what a difference they are making with their videos.
Remember, You Tube is owned by Google and being a "Brand Channel Leader" would certainly help your SEO a great deal
YOU TUBE LEADERS
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