We are always on the lookout for the next big thing, but we haven't had a chance to check out the new Coin virtual wallet so we are linking you to a review of it from an expert in the field. Rachel Pasqua is a bona fide expert in all things digital and she wrote a comprehensive review on her blog: Mobile Marketing: An Hour a Day
Rachel Pasqua
Strategist, Writer & Speaker
Rachel Pasqua is a digital strategist, author, speaker, and consultant with expertise in mobile marketing, social media and omnichannel content strategy. She works directly with US and international brands, helping them transform their marketing strategies to meet the demands of a multi-screen, always-on world. At present, she collaborates closely with NYC-based design studioToken as a strategic partner, developing content for responsive web experiences, mobile apps, wearable technology, and gestural interfaces. From 2005 to early 2013, she founded and managed the mobile group at iCrossing, a global digital marketing company owned by the Hearst Corporation and has held executive roles at Organic and several other digital agencies. Rachel is a well-known industry analyst, speaking at numerous events including the Mobile Marketing Forum, Ad:tech, eMetrics, and Digiday and served as a judge for the 2010 Communication Arts Interactive Design Annual. A 15-year industry veteran, she writes regularly about digital innovation on her personal blogs, Mobile, Social, Ambient and Mobile Marketing: An Hour a Day and is co-author, with Noah Elkin, of the books Mobile Marketing: An Hour a Day published by Wiley Sybex in December 2012 and the upcoming The Responsive Brand, slated for publication in early 2014.