I just came across a great article on the Business 2 Community website (http://www.business2community.com/) that walks you through how to talk to a social media skeptic. The article is really for someone who is in the role of social media manager or social media marketing but the ideas in the piece apply to all those skeptical of the role social media plays in business and in society. I am not here to defend the viability of these platforms to make money (although many of them are doing quite well). But to be at this point in time and deny that social media platforms have no power or purpose, well...
I will let you check this article out for yourself and if you're in the position of social media manager and someone questions what you do, take a deep breath and use these points in the article to win a new fan
How To Talk To A Social Media Skeptic:
http://www.business2community.com/social-media/talk-social-media-skeptic-0953408#!bkvi7q
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